TRENA OLFERT

Trena Laine Olfert has spent over 20 years building businesses, leading workshops, and mentoring industry professionals. Her career spans beauty services, education, business consulting, and now, thought leadership. After two decades in the industry, Trena has learned that a business only grows as much as its leader does. From building a premier brand to navigating life’s deepest losses, she realizes that true leadership takes more than a marketing plan—it takes resilience.

Her expertise extends far beyond makeup artistry. She has developed highly sought-after training programs and has assisted countless beauty entrepreneurs in designing sustainable businesses rooted in authenticity and purpose.

For 16 years, Trena has enjoyed an amazing partnership with The Esthetic Institute, a journey that has fueled both of their passions for high-standard education. Together, they bring over 30 years of combined experience in mentorship and training, offering industry secrets, proven systems, and "been there" wisdom to help you achieve your goals faster.

As an award-winning artist, Trena is also a published author, using her personal experiences to guide others through life’s challenges. Whether in a one-on-one consultation, a masterclass, or through the pages of her book, Trena creates spaces where confidence can thrive.