COURSE OPTIONS: ONLINE ONLY
Certification: Brand Yourself - Professional & Personal Development
Prerequisite: Open to beginners or industry professionals
4.5 hours 12:00pm - 4:30pm
NOTE: THIS COURSE IS TAUGHT EXCLUSIVELY ONLINE. Students are required to have a PC, Laptop or Tablet with a Webcam
Brand Yourself Workshop - Welcome The Architect Shift
Presented by Trena Laine Olfert.
From Beauty School Mentality to Business Leadership
The Industry taught you the craft. I’m here to teach you the Architect’s Mindset.For too long, the beauty and service industries have glamorized the "hustle"—a cycle of high-volume schedules, blurred boundaries, and the constant fear of a slow season. That is Beauty School Mentality, and it is the fastest route to burnout.The Architect Shift is a strategic workshop designed for the professional who is ready to retire from the "doing" and step into the "directing." We are moving away from being just a service provider and stepping into the role of a Resilient Leader.
What We’re Building:
In this intensive, we strip away the noise and rebuild your business on a foundation of data, manners, and strategy.The Seasonal Blueprint: Stop fighting the calendar. Learn to map your revenue and energy to the natural seasons of business growth and rest.The Art of Manners & Communication: Master the "Graceful No." We’ll cover the exact scripts and communication etiquette that command respect from high-level clients and strategic partners.Financial Architecture: Move past the "six-figure" myth. We’ll calculate your Survival vs. Thriving numbers to build a business that serves your life—not the other way around.Conflict & Boundaries: Learn to lead the relationship, not react to it. We’re implementing the "Adult in the Room" framework to manage friction with elegance and authority.The Digital Bubble: Streamline your tech to "Kindergarten Level" efficiency so you can focus on your Zone of Genius, not your inbox.
This is for you if:
You’ve been in the industry for years but feel like you’re still on a treadmill.You are just starting out in the industry and implement steps to create ease and financial gains with less stress.You want to transition into better relationships or high-level partnerships.You’ve faced personal or professional "winters" and are ready to lead with newfound resilience.
Most entrepreneurs in the service space are stuck in a "Beauty School Mentality." They are masters of execution but slaves to their schedules. They manage clients, but they don't lead partnerships, and never quite understand why it's necessary to navigate the online space for the right people to find you.
I have shifted the conversation.
Stop playing small in your career. See you in the workshop!
BRAND YOURSELF - PROFESSIONAL & PERSONAL DEVELOPMENT LIVE WEBINAR
$295.00
"The information that I found really useful was talking about obstacles and how to overcome them, such as time and how to find joy and happiness in your life, these are things that I definitely struggle with because I do find myself getting burnt out easily which makes my productivity level go down and then as a result I get overwhelmed and mad at myself because there's so much in a day that I want to achieve but I find time slips away from me. So by prioritizing and scheduling my days/ months more and pushing myself more day to day to get things done I can feel more accomplished and in control of my life. This leads into some of my small goals I've set for myself, such as creating personal boundaries so that I can focus more time and energy into myself and my career. As well as being more active, by going to the gym and doing yoga on a regular basis to help heal my body, which will help my mental state making my productivity go up."
“Hearing and learning about what goes into branding yourself has been a real eye-opener for me. Wanting to open up a business eventually is the ultimate goal. The one thing that stood out the most about this webinar was budgeting, the reason being this is something I have been struggling with as of recently. Hearing all the tips and tricks like setting a goal to put away a certain amount of money each paycheque, or even setting weekly income goals is information I had already heard about, but I just never knew how to translate it into this industry.”
“My main takeaway from this webinar would be that networking is HUGE in terms of getting far in this industry. A majority of what Trena explained had something to do with reaching out to people, knowing how to talk and deal with clients, how to reach out to big corporations, etc. Even just collaborating with classmates could be extremely beneficial in ways I have never thought of before but thankfully Trena gave me some good nuggets to work off of. Overall, I really enjoyed this webinar and I hope to see Trena more in future modules!”
Trena Laine Olfert has spent over 20 years building businesses, leading workshops, and mentoring industry professionals. Her career spans beauty services, education, business consulting, and now, thought leadership. After two decades in the industry, Trena has learned that a business only grows as much as its leader does. From building a premier brand to navigating life’s deepest losses, she realizes that true leadership takes more than a marketing plan—it takes resilience.
Her expertise extends far beyond makeup artistry. She has developed highly sought-after training programs and has assisted countless beauty entrepreneurs in designing sustainable businesses rooted in authenticity and purpose.
For 16 years, Trena has enjoyed an amazing partnership with The Esthetic Institute, a journey that has fueled both of their passions for high-standard education. Together, they bring over 30 years of combined experience in mentorship and training, offering industry secrets, proven systems, and "been there" wisdom to help you achieve your goals faster.
As an award-winning artist, Trena is also a published author, using her personal experiences to guide others through life’s challenges. Whether in a one-on-one consultation, a masterclass, or through the pages of her book, Trena creates spaces where confidence can thrive.
COURSE OPTIONS: In-Person or live online
Certification: Esthetics Career Prep Workshop
Prerequisite: Open to beginners or industry professionals
1 Day 9:00am - 4;30pm
Online Option Available – Students will be required to participate live along with our in-person students.
The Esthetic Institute aims to give our students all the tools they need to launch a successful career in the Esthetics industry. In this one-day interactive workshop, you will learn some valuable tips to create a WOW factor for your clients so they keep coming back. Topics covered will include how to engage your clients so you can discover their beauty needs and present targeted solutions, including treatment bookings and product sales. Learn valuable tips on how to pamper your clients in order to create a memorable experience to quickly grow your reputation! Working with your instructor, you will learn how to assess your professional image, including resume building and interviewing techniques to put your best foot forward with a future employer. Also covered in this dynamic course are inside secrets on what your employer is looking for so you can become a star employee. And last but not least, we provide guidance and tips to assist you in operating as a self-employed contractor or home-based business owner to maximize your earning potential and be successful from the start!
This is an excellent workshop for helping you land your dream job in the Esthetic industry. Students who complete this course and would like to pursue spa management or the dream of opening their own spa are highly recommended to enroll in the CIDESCO Beauty and Spa Management Diploma Program.
